Archive for June, 2010
Fred Allard, Creative Director on Nine West and 2009 ACE Awards winner. Here is his take on the City, Shoes, Style, Trends and Nine West.
Born and bred in the South of France, Fred Allard has been groomed for the design world since childhood. Following in his father’s footsteps while making his own mark, Allard attended the revered Ecole de la Chambre Syndicale de la Haute Couture design school in Paris and started from the ground up with a job at a shoe factory.
Soon after, Allard went on to take the Parisian design scene by storm and joined Stephane Kelian. At age 22, he became the company’s chief designer. Eight years later, Allard switched gears from his niche in the European luxury world to the American market, with his first post at Nine West Group. Allard credits his initial twelve years at the company for teaching him to “think globally.”
In 2005 Allard returned to the European luxury market to become the front man of design at Castaner. Under his leadership and direction, the business grew from shipping 9,000 pairs of shoes in a season to an unprecedented 53,000 pairs. After his successful run at Castaner, Allard came full circle and took on a new role at Nine West Group, where he has been Creative Director since 2006. His most recent accomplishments with the brand include the successful launches of New Balance for Nine West, and Nine West Vintage America Collection.
Attributing his inspirations to everything from couture designs to art and architecture, Fred Allard continues to lend his talent and vision to elevate the branded footwear, handbag and jewelry divisions of Nine West.