In Love with Lane Crawford’s Autumn/Winter 2011 campaign. The mood of this campaign beats all other LC campaigns so far. Featuring clothes from Azzedine Alaϊa, Alexander McQueen, Alexander Wang, Ann Demeulemeester, Balenciaga, Carven and more. The main attraction for me is the five supermodels from our homeland Fei Fei Sun, Liu Wen, Ming Xi, Shu Pei, and Xiao Wen Ju. The patriotic side of me feels very proud of our models and want to give big props to Lane Crawford for choosing an all chinese model cast. What would make this ad even More powerful is if the whole crew from make up to styling, photographer and hair was also from our Homeland.
Lane Crawford has always set the standard in the industry but they really out did themselves this time. Amazing job.
Photographer: Mert Alas and Marcus Piggott
Stylist: Marie-Amélie Sauvé
Hair: Anthony Turner
Make up: Lucia Pieroni